Top 4 Most Common Pricing Mistakes

Top 4 Pricing Mistakes

Source: C.A.R.

This was on the Website for the California Association of Realtors and it just bears repeating.  It reflects the experience of most veteran Realtors.

  1. PRICING TOO HIGH FROM THE START
    Fix: Statistics show that homes priced correctly when they first hit the market sell closer to the asking price than homes that start too high, then have to adjust downward.
  2. USING AN ODD LIST PRICE, LIKE $864.257
    Fix: Always price in round numbers! Realtors® search for homes using price categories – make sure your pricing makes sense when agents search a window of $250,000 to $350,000 for example.
  3. NOT BASING YOUR PRICE ON SOLD HOMES
    Fix: Searching actual “SOLDS” is the only true pricing guide.  A home can be listed for any amount – that doesn’t mean the home will ever sell for that amount.
  4. REFUSING TO NEGOTIATE
    Fix:  Your asking price should have some built-in flexibility.  Otherwise you’re bound to turn away and turn off some serious buyers.

Source: C.A.R. story

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About the Author

Natalie Neith has 22 years of experience in Los Angeles real estate and is a consistent top producer for the John Aaroe Group. Accredited by the select Architectural Collection, Natalie is an expert in marketing historic and architecturally distinctive properties. From vintage mansions to contemporary condos to everything in between, she has sold hundreds of homes in the LA area, representing celebrity sellers, repeat customers, investors and first-time buyers alike.

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